These are amazing times for innovators like you. It’s never been easier to build a dazzling idea into a wildly profitable enterprise.
Yet everyone has the same challenge. It doesn’t matter how brilliant your offering is if your customer doesn’t ‘get’ why you’re different - and quickly.
It’s a hyper-competitive world out there. You can’t silence the din (and you don’t want to add to the noise) but you can cut through it – with emotion, personality and with powerful messages that stick.
The world might be trying to tune you out. This workshop shows you how to make them lean in.
What Will You Learn?
How to elevate your business from a commodity to a meaningful brand.
How to use your point of view to stand out.
How to give your brand an authentic personality and voice.
Why you can’t rely on facts and features alone.
Why emotion sells.
The importance of sharing your values (and how to find them).
How finding your ‘Dragon’ can differentiate you from the competition.
How to tell a brand story that you alone can own.
I’m an award winning copywriter and brand strategist. I’ve been developing brand personality and messaging strategies for the likes of the BBC, MTV and the UK Government, as well as hundreds of innovative small businesses, for well over a decade. My mission is to extract and distill that special something only you have and then express in ways your customers connect with and act on. My weaknesses are coffee, dark chocolate and good gin. I always like being as cosy as possible.